How to Make Customers Loyal to Your Brand
You can sell anything to anyone, so long as you have a compelling reason to bring them on board. As an entrepreneur, you don’t need to have all the answers—the smartest move is to gather enough questions and insights from experts that you can build an entirely different yet equally effective solution.
In today’s world, the customer has become king. This means that customers are the ones that will decide whether you are a success or failure. When your customer base begins to dwindle, you will quickly feel the impact.
You must make sure that you are taking the steps necessary to protect the future of your business. This includes giving your customers reasons why they should be loyal to your brand. We will look at how to encourage your customers to remain loyal to your brand by encouraging them to buy again and again.
This is a quick list of ideas and insights for building customer loyalty to your brand. These tips are from the field. We’ve interviewed dozens of CEOs and CMOs.
1 – Build Strong Relationships with Clients
In general, people prefer buying from people they know and who seem to have their interests in mind, and customers will be much less likely to switch to your competitor if they feel that they’re being treated fairly.
These days, if you can do all of those things, you can be sure that your brand will enjoy lasting success.
A big part of this is building solid relationships with your customers.
You can accomplish this through customer support, customer education, and engaging them in your business. It can also mean that you offer free samples, discounts, and special offers. People buy from brands that they like. If you don’t already have loyal customers, your brand will lose market share.
2 – Be Helpful and Transparent
It’s always been assumed that customers prefer transparent and open businesses about their practices and products. However, research shows that customers are most likely to become loyal to a business if the company is helpful and transparent.
According to a survey by NPS (Net Promoter Score), 80% of people who buy from businesses they like consider themselves brand advocates. That’s a higher percentage than the 65% of all other customers who say the same.
The customer experience is what makes or breaks a brand, according to Gary Vaynerchuk, the CEO and founder of VaynerMedia. “When customers feel valued, they’re much more likely to be loyal to a brand,” he told Business Insider. “So if you can find a way to show people that you’re helping them, that you’re being helpful, that you’re transparent, that you’re being honest about your mistakes and your successes, that will keep them coming back.”
3 – Offer Great Service
Customers are more likely to stay loyal to a company with a strong reputation than one viewed as uncaring or unreliable. Research has shown that people are more likely to choose a brand they perceive as trustworthy and reliable.
If you want your customers to return to your website repeatedly, you need to provide a great experience every time. Think about what makes your company stand out from the crowd.
Service is what sets your brand apart from the competition. It also builds loyalty, which is the #1 reason people choose to keep using a product. Loyalty means that customers are willing to pay for something because they know it’s something they want.
When customers know your brand is committed to providing quality service, they’ll likely become loyal to your company. The more services you offer, the more loyal your customers will be.
4 – Listen to Your Client’s Needs
According to a National Association of Professional Women (NAPW) survey, 92% of professionals said customer service is a primary reason for choosing a specific brand or company. This shows just how important customer service is to brand loyalty.
When you know your client’s needs, you can use those to inform your marketing decisions. You may not always be able to meet those needs, but you need to recognise what they are to understand what the clients expect from you. Then, figure out how you can help them fill those gaps. It’s your job to understand your client’s problems and determine if you can solve them.
5 – Don’t Be Afraid to Say No
This is tough, but you may not be thinking about this one when considering all the available products. You need to say no to some customers.
This is why the number of customers you have has little to do with whether or not you can afford to expand or offer your product. When you’re looking at something too costly or doesn’t seem to be something that your customers will benefit from, you need to say no.
The more you help people, the more you’ll have them coming back. The flip side is that the more you do for others, the less you’ll have left to spend your money on yourself. That’s the basis of the 80/20 rule.
People who aren’t willing to say no tend to have low self-worth, while people who don’t care whether or not someone else gets something tend to have high self-worth.
When you’re in a position of power (because you’re the one deciding what they’ll receive), you’ll naturally be more willing to say yes than when you’re not in a position of power.
6 – Be Honest, Open and Trustworthy
Many businesses are still learning how to master authenticity. In the age of Facebook and Twitter, social media and email, you have to be honest, open, and trustworthy to build long-term relationships.
There is a reason why the social media world revolves around honesty: The only thing consumers trust more than a brand is their perceptions of a brand.
Honest and open relationships are critical to building a solid customer relationship, but honesty and openness are just the beginning. Your customers need to trust you for you to establish an emotional connection.
It’s easy to become trustworthy if you’re honest and open with your customers. But if your customers feel like you don’t trust them, they won’t feel comfortable asking you questions or sharing information with you. Your customers may even decide to look for another company from which to purchase their product or service.
7 – Treat Customers Like Family
Once your brand has established a positive image among customers, you need to treat them like family. That means listening and responding to what they say. Please treat them with respect and appreciation.
You want to build loyalty among customers, so they don’t just shop elsewhere. You want to build a bond between you and the customer to feel like part of the same family.
When someone comes into your business, it doesn’t matter if they’re an old friend or a total stranger. You still want to treat them like family.
We all know how we feel about family. They’re there when we need them. They care when we’re hurting. But for many brands, it’s not just the people who work directly for you who are essential, but the people in your community who support your business, including friends, family, and customers. If you treat your customers like family, they’ll be loyal to you.
8 – Use Technology to Improve Customer Experience
Every business wants loyal customers. If you aren’t getting the kind of loyalty you want, something is wrong. It may be your customer experience or even your brand identity. If that’s the case, it’s time to do some deep cleaning up in your marketing efforts.
When we talk about customers being loyal to your brand, we’re talking about the customer experience. And in this day and age, customer experiences are becoming increasingly important.
While many businesses spend money on marketing, some technologies and tactics can help you get a jump on improving your customer experience while still keeping up with your marketing goals.
9 – Build Community and Brand Awareness
While it’s true that the best brand is the one people will willingly adopt, plenty of brands are so well known that they could almost be considered a household name.
That’s why it’s critical to build your brand through consistent customer engagement and interactions. Through customer support, social media content, or simply asking customers to sign up for your email list.
The key to a successful brand is that it has to be consistently present in the lives of its customers.
This is a huge thing to think about when you’re just starting.
You can build your business and brand by building community and trust among your customers, but there is no substitute for building relationships. And you can’t do that unless you’re willing to invest in others.
By providing your readers with a community of like-minded people to talk with and share experiences with, you make it easier for them to stick with your brand. This is the opposite of what happens on Facebook and Twitter, which tend to encourage sharing negative opinions and news.
Building a community of engaged followers who understand your brand’s mission and personality makes them more likely to share positive reviews. These positive shares and recommendations can boost your visibility, increase traffic, and increase conversion.
10 – Be Worthy of the Customer’s Trust
Brands like Patagonia and Whole Foods are known for being trustworthy and making consumers feel valued and comfortable. They’re not just a logo on a shirt; they’re more than that.
They offer real value to their customers. Companies have to make sure that consumers feel valued and treat them well to become worthy of trust.
I can’t tell you the number of times I’ve heard of or talked to entrepreneurs who claim to have a fantastic product that no one knows about. Yet, they still claim to be the next Amazon. The reality is that trust and loyalty to your brand take time. It’s the foundation upon which your brand is built.
There’s a big difference between customers that trust you and customers that love you. We all know what it feels like to fall in love with someone we don’t have anything in common with.
It’s that same thing when you fall in love with your favourite brand. It’s so easy to connect with a brand that we’ve invested money and time in. Customers who trust a brand become loyal to it because of their connection. And if they love it, they’re going to be hard to get rid of.
11 – Show Off Your Best Features
An easy way to make customers feel good about your brand is to show them the best features of your company. The best thing about any company is its products or services if you think about it.
But there’s no reason you can’t take advantage of this and create a story around those features and products and make people love your brand. However, the key to a good story is that it should tell a compelling and exciting story about your brand, not the story of your products.
This doesn’t mean that you should write a boring, flowery blog post about your company; instead, you should weave your message into a compelling story about who your company is and why you are different.
For example, if your website sells furniture, you could display photos of the beautiful furniture you have available for sale. That’s the benefit you offer the visitor, making them loyal to your brand.
12 – Offer Exclusive Promotions
Exclusivity is the best way to get people to pay attention to what you do and why you’re different from other brands. Consumers crave exclusivity because they know that it’s likely worth the price if they’re willing to pay a premium for something.
So when you offer a unique product or service, people will take notice. They’ll be curious about what makes you different and want to learn more. Then they’ll become loyal fans who will tell their friends about your brand.
When you offer exclusive promotions to your best customers, you give them an added reason to stick around. People who frequent the same places as your loyal customers are usually impressed by what they see.
But they’ll be even more impressed when they learn that you’ve already given those customers something exclusive and unique. Customers are more likely to return to a store they’ve been to before if they get something extraordinary when they go back.
It’s an age-old business strategy, but it still holds up today. Give away something for free, but don’t offer it to everyone. Instead, send that same offer to those who are the most valuable customers. Try to keep the ones who give you the most business.
13 – Let Customers Know When Something New is Coming
A great way to create customer loyalty is to let them know when something new is coming. To ensure your customers are satisfied with your brand, give them early notice when new products are about to be launched or when you’re going to add new items to your inventory.
Once your customers know what they’ll get, they’ll be more loyal to your brand, and you’ll make more money from those repeat customers.
A great example of this is Amazon. You may have seen people saying, “I’m waiting for Amazon’s new X line to come out.” If you’re a regular Amazon shopper, you’ve likely done the same thing, and why not?
Amazon lets its customers know that new products will be coming out soon, and they even give customers the chance to get notified when something new is released by signing up for a newsletter. This is a good strategy if you want to be a loyal customer who always shops on Amazon.
14 – Maintain Your Professional Reputation
The following two principles are related: reputation and trust. Reputation is what others think of you, and trust is the confidence someone has in you.
These factors come into play in the relationship between you and your customers. Your customers have to believe in you, and they have to trust that you won’t sell them out.
We all need to keep up with our reputation as a brand; otherwise, it will take time and money to recover. We need to be aware of our reputation online because that’s where most of our clients find us. We need to be careful about what we say and how we say it so that our words will either help us or hurt us.
15 – Recognise Good Work
You might have a product or service that does something well, and it’s just sitting there, and nobody knows about it. Or, you may have a product or service that’s been around for a while, but it doesn’t have any marketing behind it.
When you recognise that someone else is providing the same thing you’re doing, but in a better way, people naturally become loyal to your brand. There are many ways to gain customers’ loyalty.
You can give them special discounts, send them free products or samples, or coupons for products or services you sell.
This is an extension of the previous point. Recognising and rewarding good work creates a sense of loyalty for your brand. This will also help to increase sales as customers will be willing to pay more for the products or services they’re purchasing.
The point here is that recognising and rewarding good work should be viewed as a critical component of your business model.
16 – Keep Your Commitments
It’s not always easy to keep commitments to customers and build long-term relationships. It takes hard work to keep a promise and deliver on your word. But once you do, it pays off. You’ll be able to stay in touch with your clients and establish a reputation for keeping your word. If you say something, stick to it. Don’t let your customers down.
Whether it’s a commitment to a long-term customer relationship or yourself to do something great with your life, commitments are difficult to keep. But if you want to succeed in making a commitment stick, you have to do three things:
- You have to follow through on your commitment. People who do so don’t just keep a promise; they become a habit for themselves.
- You must be honest and open about why you’re keeping your commitment.
- You have to let others know about your commitment. Don’t let your word be meaningless.
Customer Loyalty is not built overnight. It’s something that you have to work on continuously. The secret to developing loyal customers is always to give your customers what they want, keep them satisfied and, most importantly, treat them like family.
If you follow these rules, you will see the results, and you will begin to enjoy the journey of building a loyal customer base.
I can’t stress enough how important it is to be authentic and consistent across all channels. It sounds simple, but it’s a challenging thing to achieve. It’s also worth noting that once you start to build a relationship with a customer, it doesn’t mean they are loyal to you forever.
They may become loyal to your brand after they have experienced your service, or they may become loyal to you because they trust you and your brand has earned their trust. Either way, keep at it, and you’ll soon find that you can convert any customer into a lifelong customer.
Learn how to make customers loyal to your brand without spending a penny. Leave a comment and let me know what you think.