Are you looking for ways to boost your online presence as a lawyer? Though you may not want to, the Internet has become an important place in most people’s day-to-day lives.
So much so that I would only be surprised if you weren’t using it to market your legal services or products.
You might be wondering how to build a web presence that drives qualified leads to you and puts you in a position to get more clients. Well, this blog post is all about it.
Here are seven things you can do to boost your online presence as a lawyer.
1. Build a Service Website
Your website is the most essential hub of your online presence, and it’s also the easiest to improve. You only need a domain, hosting, and a free WordPress theme to set up your service website. You can do it all by yourself by watching a few YouTube videos. You don’t necessarily need to hire any professionals.
While choosing your theme, bear in mind that web design for lawyers is often a bit different from web design for other professions. Thus, it’s important that you choose a service-based theme and do the edits accordingly.
Also, you need to make sure that your website is mobile-friendly, as most of your visitors will come from smartphone users.
Additionally, you should include strong calls-to-action (CTAs) on every page of your site so that visitors know what they can expect when they visit and what they have to do to get what they want.
2. Start Blogging
Having a nice and pretty website is only half of the equation. You want it to convert visitors into leads and make money for you. That’s why you need to focus on improving your online presence through blogging, social media, and video marketing.
A blog on your website is a great way to engage with potential clients by providing them with valuable information about recent cases or trends in the industry.
But don’t just stop at having one; make sure that it’s active! No one will care about it if you haven’t posted anything new in years or even months!
Blogging also allows you to share your stories with people interested in what you have to say. This can help them relate to the problems they may be facing and approach you for solutions. Or it can help them avoid the mistakes others have made in the past.
3. Promote on LinkedIn
LinkedIn is the best place to network with other lawyers. It’s also a great way to highlight your expertise, personality, and authority on topics that matter to your clients.
Start by creating a LinkedIn profile for each practice area (e.g., criminal defense law or family law). Share blog posts from reputable sources related to your practice areas (e.g., articles about how social media is used as criminal evidence).
Share videos related to your practice areas to close more sales (e.g., testimonial videos from satisfied clients).
4. Open a YouTube Channel
YouTube is a social media platform used by billions of people around the world. It’s one of the most-visited websites in existence, and it offers lawyers several ways to improve their online presence.
If you’re looking for new business opportunities, posting videos on YouTube is a great way to connect with potential clients. This can work well even if you’re not completely comfortable making videos.
By simply talking about your area of expertise and answering some common questions from consumers (e.g., “how much does it cost?” or “what should I expect?”), you’ll be able to establish yourself as someone who knows what they’re doing—and you will attract new customers!
5. Post and Advertise on Social Media
Social media has proved to be a highly effective tool for growing businesses and building brands. But it’s not just about getting more business; you can use social media to connect with clients, other lawyers, and even potential niche markets that may not have occurred to you before.
If you want to build an audience on social media platforms like Facebook, Instagram, or Twitter, consider uploading some educational content that can be shared among colleagues within the legal field (or any other profession). Also, consider using video to grow your social media following.
For example, if something interesting is happening in another part of town—like a seminar hosted by another company—share those details, so others know what’s going on too! You can leverage paid advertising in social media to reach the exact audience you can help!
6. Manage Your Reviews on Yelp
Yelp is a great way to get reviews, referrals, and recommendations. With more than 142 million active monthly users in over 200 countries, Yelp is the go-to platform for online reviews on local businesses across the globe.
You can use Yelp as an effective customer service tool by responding to reviews in real-time (and offering discounts or other incentives). This will help you build trust with potential clients. But not only that.
It will also allow you to further showcase your expertise as an attorney who provides personalized service at competitive rates while maintaining client confidentiality every step of the way.
7. Create Profiles on Online Directory
Listing your website in online directories is another strategy to boost your online exposure. Google My Business, Avvo, and Justia are just a few examples of these sorts of websites that try to link consumers to the services they’re searching for.
You may target prospective customers who are seeking your services on these internet directories by establishing profiles, filling up your legal firm’s information, and directing them all to your website.
You’ll need this information to set up your profiles:
- Photographs of you and your business place.
- A description of your law firm, including the services you provide and your areas of legal expertise.
- Your office location.
- Hours of operation.
- Your website, email address, and phone number (contacts).
Having complete profiles on these directories (free or paid) is the easiest and most shortcut way to get more clients.
Online presence is just a fancy term for the online reputation of a business, professional or individual.
In summary, boosting your online presence as a lawyer simply means increasing the reputation of your legal business online. As a lawyer, you need to give potential clients a reason to choose you over your competition.
You might have a fancy office and a well-developed lawyer resume. But if your online presence is not consistent with your professional image, it is highly likely that the client will choose someone else who appears more experienced on those online platforms.