Link Building Strategy: 15 Tips for SaaS Businesses
Link building is acquiring links from other websites to your own. It is essential because it is one of the major factors that search engines use to rank websites. The more links you have pointing to your website, the higher your site will rank in search engine results pages (SERPs).
However, building backlinks for SaaS differs from building links for eCommerce or other businesses. The SaaS business model is unique and has its challenges. Still, link building is one of the most critical factors for any SaaS business’ growth.
Why Is Link Building Important For SaaS Businesses?
Here are some of the reasons why link building is vital for SaaS businesses:
1 – Link Building Helps Improve Your Organic Search Rankings
One of the significant benefits of link building is that it can help improve your website’s organic search rankings. Organic traffic is the lifeblood of most SaaS businesses. You need people to find your website first to generate leads and sales. And the best way to do that is to rank highly in SERPs for relevant keywords.
Link building is one of the most effective SEO strategies for improving organic search rankings. Acquiring links from high-quality websites can signal to Google that your site is authoritative and trustworthy. This will help you rank higher in SERPs for your target keywords, resulting in more traffic and leads.
2 – Link Building Drives Referral Traffic
Referral traffic is another critical source of leads and sales for SaaS businesses. Referral traffic is when someone clicks on a link from another website to yours. Link building is an effective way to drive referral traffic because it gets your website in front of new audiences who might not be familiar with your brand.
When you acquire links from high-quality websites, you’re effectively getting your website listed on those sites. This allows you to reach new people who might be interested in what you offer.
3 – Link Building Builds Brand Awareness
Link building is also a great way to build brand awareness for your SaaS business. Your brand gets exposure to a broader audience when you acquire links from high-profile websites.
People who see your links on popular websites are more likely to remember your brand and visit your website in the future. Link building can help you build brand awareness and reach new people who might be interested in your SaaS product or service.
4 – Link Building Helps You Connect With Influencers
Link building can also be a great way to connect with influencers in your industry. When you build links, you’re essentially building relationships with the website owners and editors who link to your site.
These people influence their audience and can help promote your SaaS business to a broader audience. It is also a great way to develop relationships with influencers who can help you reach more people and generate more leads for your business.
5 – Link Building Generates Social Media Engagement
Link building can also help you generate social media engagement for your business by getting your website in front of new audiences who might be interested in what you have to offer.
15 Link Building Strategies For SaaS Businesses?
There are many ways to build links, but not all link building strategies are effective for SaaS businesses. Here are 15 link building strategies that are particularly effective for SaaS businesses:
1 – Simply – HIRE A LINK BUILDING AGENCY!
If you don’t have the time or resources to do link building on your own, you can simply hire a link building agency to do it for you. Many agencies specialise in link building for SaaS businesses and can help you get the links you need to improve your rankings. Their expert team would simply use all the below-mentioned techniques to get you backlinks. You would have to sit back and see more organic traffic.
Also, you can even hire link building agency if you already have an in-house team, as they can help you boost your in-house team’s effort at a highly effective cost, helping you get more in less time.
“Over the last three years, we have built thousands of backlinks for SaaS businesses. Our link building services helped new SaaS products get traffic of thousands from zero, and well-established SaaS brands doubled and even tripled their traffic in just a few months. All that was done at a lesser cost than the average cost for building or expanding in-house teams for link building.”
Vibhu Dhariwal, Co-founder of Digital Gratified, a SaaS Digital Marketing Agency
2 – Niche Edit Link Building
Niche edit is a link building strategy where you reach out to bloggers or website owners in your industry and ask them to add a link to your website on one of their blog posts or articles. This is an effective way to build links because it allows you to get links from websites that are relevant to your own.
3 – Guest Blogging Link Building Strategy
Guest blogging is another Link building strategy that involves writing articles for other websites in your industry. This is a great way to build links because it allows you to showcase your expertise and build relationships with other bloggers and website owners.
4 – Infographic Link Building Strategy
Infographics are a Link building strategy where you create a graphic that contains information about your business or industry. This is an effective way to build links because it allows you to get links from websites relevant to your own and helps you showcase your expertise.
5 – Get Your Brand Mentions Linked And Generate Backlinks
Mention is a Link building strategy where you reach out to bloggers or website owners who have mentioned your brand without linking to your website. This is an effective way to build links because it allows you to get links from relevant websites and helps you build relationships with other businesses in your industry.
6 – Find Broken Link Building Opportunities
Broken link building is a link building strategy where you find websites with broken links and offer to replace the broken link with a link to your website. This is old yet one of the most effective link building strategies for SaaS businesses.
7 – Invite Product Reviewers
Product reviewers are a great way to get exposure for your business and generate backlinks. You can reach out to bloggers or website owners who review products in your industry and offer to send them a product for review. You can even reach out to SaaS businesses in different niches as yours and ask them to review your product on their website, and in exchange, you will review one of their products on your website. This is an effective way to build links and get exposure for your business.
8 – Create Statistic Blogs & Glossary Pages For Natural Backlinks
Statistics blogs and glossary pages are a great way to build links for your business. You can create blog posts or articles that contain statistics about your industry or niche. And when someone searches for statistics while writing an article or blog post related to your industry, your blog post or article will come up as a resource, and they will likely link to it.
Similarly, you can create a page on your website that contains a list of terms related to your industry or niche. And when someone searches for a term related to your industry, your page will come up as a resource, and they will likely link to it.
9 – Indirect Link Exchanges
Indirect link exchanges are a link building strategy where you reach out to other businesses in your industry and request them to give you a link from your website. In exchange, you offer them a link from any other domain through a guest post or any other way.
Not just that, you can even share your targeted keywords and URLs and ask them to link you in their upcoming guest posts on any other domains as a resource link. In exchange, you can promise to link them as a resource link in your guest posts for other domains.
10 – Create A Content Website For Link Opportunities
Content websites are a great way to build links for your business. You can create a website that contains articles, blog posts, infographics, or any other type of content related to your industry or niche. And when people search for content related to your industry, your website will come up as a resource, and they will reach out to you for a backlink.
You can give them a backlink from your content website in exchange for a link from their website to your SaaS website. This way, it won’t violate any Google link building guidelines, and you will get link building opportunities from others rather than you putting effort.
11 – Co-Marketing Collaboration For Link Building
Co-marketing collaboration is a link building strategy where you collaborate with another business for a backlink. In exchange, you create content, such as an infographic, and then promote it on your social media channels.
This way, you will help them in their social media or any other marketing efforts, and they will help you in your link building efforts.
12 – Write Long-Form Informational Blogs That Attract Backlinks
Long-form informational blogs are a great way to build links for your business. You can write blog posts at least 1,500 words long and contain helpful information about your industry or niche.
Ensure to include images, infographics, and videos in your blog posts to make them more engaging and informative. And when people search for information related to your industry, your blog post will come up as a resource, and they will likely link to it.
13 – Steal From The Bloggers
I call this technique “Steal from the bloggers”. So, in this technique, you have to search for bloggers with good backlinks from domains relevant to your niche to one of their blogs. You then have to reach out to them and request to redirect that URL to your URL.
For this, there are many things that you can offer them, but simply paying them for it would be the quickest way.
14 – Free Subscription For Backlinks
In this technique, you can offer a free subscription to your SaaS product in exchange for a backlink from their website. This is a great way to get links from high authority websites as they will be more inclined to link to your website if you give them something in return.
This also helps in getting sales, as when the subscription expires for the user, they might like the product and want to purchase it.
15 – Feature On Relevant Podcasts
Podcasts are a great way to reach a new audience and build links for your business. You can find podcasts relevant to your industry and offer to be a guest on the show. This is an effective way to build links because it allows you to get exposure to a new audience and helps you build relationships with other businesses in your industry.
Few Thinks To Remember
1. Quality over quantity: It is better to have a few high-quality backlinks than many low-quality backlinks.
2. Relevancy is vital: Getting links from websites relevant to your industry or niche is essential.
3. Avoid link farms: Link farms are websites that offer to sell backlinks or exchange links. These websites are often low quality and can get your website penalised by Google.
4. Don’t buy links: Buying backlinks is against Google’s guidelines and can penalise your website.
5. Do your research: Research a website before requesting a link from them. You want to ensure that the website is high quality and relevant to your industry.
6. Be patient: Link building can be slow, so it is essential to be patient and consistent with your efforts.
7. Monitor your progress: Use Google Analytics or another tool to track your progress and see how your link building efforts affect your website traffic.
Link building is a necessary part of any SEO strategy and is crucial for SaaS businesses. SaaS businesses need to build links to their website to rank higher in search engines and get more exposure.