Do you want your website to rank at the top of the search engine? Do you want your platform to be recognized? We found five ways to design a website that improves SEO rankings that even a beginner web designer can handle!
Website Design – 5 Effective Ways to Improve SEO Ranking
When creating websites, you must consider the requirements of Search Engine Optimization (SEO). By doing SEO planning from the start, you reduce the likelihood of a long platform redesign – knowing what a website should contain will save you time developing it. However, incorporating new SEO strategies into an existing platform is possible.
As SEO becomes more and more important in the Internet world, it becomes more and more critical for business success and growth. Using SEO techniques is no longer an option in today’s digital world. These strategies are a must for success.
Whether you are creating a new platform or looking to improve the SEO rankings of an existing page, our article will be helpful in both situations. Therefore, let’s dive into SEO web design and create unique platforms.
What is SEO In Simple Words
For a business to be recognized on the Internet, it must have an Internet representation. At the same time, vital that people can easily and quickly find this website on the vast expanses of the Internet among millions of similar offers. In other words, the site must get on the first page of search results.
Statistics state that 98% of users go to the first page of search results, ignoring the rest. In addition, they prefer the services of those sites that are in the top three, five, or top ten sites on the search results page.
For this reason, the concept of SEO arose – search engine optimization of sites, that is, optimization for search engines. SEO is based on millions of users every minute looking for information by entering a query into the search bar. Marketers and web designers from JatApp software development service, an app, and website development company, instantly look for the best answer to the user’s query and display it on the search results page. Therefore, SEO is a set of measures necessary and sufficient to ensure that a specific site is displayed on the first page of search results.
How Does Web Design Affect SEO?
While aesthetics and content matter, you should also prioritize SEO best practices in your web design. This is because your web design affects SEO in three ways.
SEO and Human Experience are Inseparable
There is a simple pattern – good web design improves your SEO rankings, while bad design hurts your rankings. However, it is essential to remember that we are not talking about “gaming” search engine bots. Search robots try to mimic the human user experience. Therefore, information that is not useful for human users is also not useful for search engine bots – they are inseparable.
If you have a website that is difficult to learn and use, your customers will leave. Search engines pick up that users often leave your platform and lower your rankings.
If your website has slow load times, hard-to-read fonts, or outdated design, you create a big barrier to interacting with your site. Therefore, proper SEO web development will help keep both people and search engines.
Quality Visual Effects Attract Visitors
Quality design increases recognition and builds user trust. About 38% of visitors are ready to leave the platform if they don’t like the design. Creating content in a visually pleasing shell keeps users in place longer, which is good for conversions and SEO.
Good design helps people overcome their inherent distrust of brands and move more quickly. Combining quality content with unique visuals stimulates users to delve deeper into your platform. This, in turn, signals to search engines that your site is authoritative and worthy of ranking.
Proper Web Design Makes it Easy for Crawlers to Identify Your Website
Many experts believe that website design should focus on users’ needs. However, this is not the only factor influencing the platform’s promotion to the top – experts should focus on user and search engine crawler needs.
If you develop the wrong web design, it can be difficult for crawlers to index your site, hurting your SEO rankings. However, with SEO techniques, you can format URLs, content, and images so that crawlers can index faster, boosting your rankings.
Designing an SEO-Friendly Website
Web design and SEO go hand in hand – the better the design, the better your SEO and profits. Design experts say they continuously work together to create unique and profitable platforms. Thanks to their experience, we have identified five effective ways to create a high-quality web design that improves SEO rankings.
Create a Simple Navigation
Your platform should be simple and easy to navigate. Users should find what they need in minutes. For example, a website may have a system that allows you to search for information by keywords. All sections of the platform should be catchy and at the top of the page so that the user can identify them without difficulty.
The same goes for search engine crawlers. Remember that it is essential to consider both users and search robot requirements? The more barriers and URLs crawlers have to sift through to get to the correct data, the lower your SEO rankings. Therefore, simplify your URLs so that they are short and easy to remember. Also, remove all duplicates and restrict categories in your URLs if possible.
Make Your Website Readable
Your web design should be easy to read. Do not use pale colors or too bright design elements that stand out from the general context, tiny fonts for all platform sections, and highlights that can catch the eye and distract from important information. For example, if you place white text on a black background, you risk losing all your visitors.
If you are not sure about some web design elements, we recommend that you refer to web design SEO companies. These companies’ experts are experienced and can improve your conversion with the right distribution and styling of design elements.
Use Responsive Design
Technological progress is so rapid that today we can use tablets, smartphones, computers, and laptops to search for information. All gadgets have a different screen size. Therefore, you should use a responsive design to display information according to the device’s size.
The advantage of responsive design is that you can only create your site once, saving you time and money. Search engines reward mobile, responsive sites by placing them in the top search results.
Speed Things Up
46% of people say that waiting for pages to load is what they dislike most about browsing the web. A slow-loading website significantly reduces conversion rates. Your web design needs to be fast to keep users in place.
Users are impatient, and if your platform takes more than 10 seconds to load, they will leave the page without hesitation. Search engines understand that there is a bad interaction between you and visitors, and because of this, they reduce the SEO ranking.
Web design affects not only user experience but also SEO. Poorly designed web design lowers your SEO ranking. This, in turn, has a direct impact on your business’s bottom line. We have provided you with five win-win ways how to do SEO that allow you to take top places in search results. If you want to delve deeper into this topic, we recommend visiting IxDF and 99designs, who share tips and help you master web design tools professionally.